1/14/2024 0 Comments Bad first impressionDespite this, nearly six out of ten businesses do not have a recognisable CBD address. Personal recommendations, online reviews and a quality website are three of the top influencing factors standing between you and a potential client.Ī local address and local landline are nearly four times more likely to be selected as the most influential factors compared to that of advertising and brochures. Servcorp’s research delved further to discover what the top influencing factors were when people decide to contact a supplier and found some telling results. That is why services like Servcorp can be such an advantage for small business operators in making sure your business is set up for success at the offset and in control of the impression you are making.īusinesses often miss recognising the most important aspects hurting their business from attracting and creating a positive rapport with clients. However, the damaging factors impacting a prospective customer’s decision not to contact or choose a supplier are easily controlled. This delay is a cost directly to the company bottom line and is a familiar occurrence to most businesses. Further to that, a third of those are willing to will wait three months and longer before re-contact. The research showed that two-thirds of people will not offer a supplier a second chance if they make a bad first impression. In business interactions, first impressions matter and clients will quickly form a judgement whether it is in person or online. Servcorp in partnership with Roy Morgan Research has conducted an independent study to help business owners understand the factors impacting a prospective customer’s decision to contact and choose a supplier.
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